I wonder how many dealers have looked at their online reviews recently and asked?
“Hey ! Where’d they all go?”
If you are one of them, you’re not alone. It seems the automotive industry was hit particularly hard with this most recent round of changes to Google reviews over the summer.
One of our clients sent us a link to a blog post by a large Suzuki Dealer in the USA who went from over 400 reviews to just 9. Below is the link to the full story.
One of the most common question I’m asked by Car Dealers today is, “How do we handle negative online reviews”?
While I’ve spent plenty of time trying to come up with an answer that would fit nicely into an FAQ on my blog, the fact is, this is not a difficult question. (Although much has been written on the topic that could lead one to believe otherwise).
Why has the subject of bad online reviews become such a big deal for Car Dealers this past year?