Not all that long ago it wasn’t difficult to have your dealership ranking well on search engines. Few dealers were doing any search engine marketing. Those who did, easily found the top of the page.
Today the SEO and PPC “experts” seem to outnumber car dealers.
The days of being able to just write a cheque to an Automotive SEO company, (or your website vendor), to get ranked will soon end. (It already has in some Canadian Markets).
This shouldn’t come as a surprise to anyone who has been in the business long enough to remember how things were before Craig Newmark came along and forever changed the world of local classified advertising. [click to continue…]
Every dealer I speak with who wants to dial up their Internet sales will eventually ask me some variation of the following questions;
“What do I need in order to dominate my local market online? What’s it going to take to make this thing fly? ”
“An Evangelist “
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I wonder how many dealers have looked at their online reviews recently and asked?
“Hey ! Where’d they all go?”
If you are one of them, you’re not alone. It seems the automotive industry was hit particularly hard with this most recent round of changes to Google reviews over the summer.
One of our clients sent us a link to a blog post by a large Suzuki Dealer in the USA who went from over 400 reviews to just 9. Below is the link to the full story.
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I’ve been reading a lot lately about all the awesome software and tools available to help car dealers automate their link building activity to generate more traffic to their websites. (Dealers often forward me “pitches” they receive. I see several of these each month).
“They” say technology has made it possible for a small dealer in rural Saskatchewan to create an online presence that looks much like a big city dealer in Calgary or Edmonton. [click to continue…]
Dealer: “I want to give the Sales Managers at my dealership a new pay plan.”
Dealer: “Because I want to help motivate them to close more deals and sell more cars.”
Me: “And you believe you can accomplish this with a new pay plan?”
Me: ‘Why do you believe that?” [click to continue…]
“My dealership has a closing ratio of 5% on leads. Is my Internet Sales Manager doing a bad job?”
“That depends. Tell me more.” [click to continue…]
When this guy died in 1936 he already knew more than most car dealers in Canada today do about how to make a great YouTube video review.
“But Dave, YouTube wasn’t invented until 2005. What could this old dude possibly have known that we don’t?”
His name was G.K. Chesterton and he famously said,
“Anything worth doing is worth doing badly, until you get it right”
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