Amazon Prime Auto
The decline in the number of franchised auto dealers will closely match the increase in EV market share.
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3 Things I Learned After Spending $298,014 on facebook at my Dodge Store
I was late to the party with facebook advertising. In my opinion and experience as an FCA Dealer, facebook was NOT a direct response marketing platform. In fact, it seemed like a monumental waste of time. That changed for me in October 2015 when I decided to make a fb post…
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Free iPhone Video + Facebook = Leads
Any dealer not using videos today will have a difficult time catching those who are… (Seriously, what are you waiting for?) Here’s another example of what can be done with an iPhone and a couple sales guys. Total production time (including upload to Facebook) 15 minutes. Total cost of this video production was zero.
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Here’s Why Custom Audiences on Facebook Are A Game Changer For Car Dealers
If you’re a Dodge Dealer and don’t know what “Custom Audiences” are or you’ve heard about them and were wondering how they can actually help your store sell more rides, this short video will answer a lot of questions. Imagine having a list of all Ram owners within one hundred miles of your dealership the day…
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250,000 Views – Six Sales – Massive Engagement – from a Sucker ?
Who ever said you can’t sell cars on Facebook should have a look at some of the HUNDREDS of Shares, Likes, and Comments on the post below. Yep, Social Media is Messy. And for me, it’s now also THE NUMBER ONE source of DELIVERIES at my Dodge dealership. (I’m not talking about views, engagement, clicks,…
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Google Reviews | Do’s and Don’ts for Car Dealers
I wonder how many dealers have looked at their online reviews recently and asked? “Hey ! Where’d they all go?” If you are one of them, you’re not alone. It seems the automotive industry was hit particularly hard with this most recent round of changes to Google reviews over the summer. One of our clients…
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Machines Don’t Buy Cars
I’ve been reading a lot lately about all the awesome software and tools available to help car dealers automate their link building activity to generate more traffic to their websites. (Dealers often forward me “pitches” they receive. I see several of these each month). “They” say technology has made it possible for a small dealer…
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WWBBD: What Would Billy Beane Do?
In 2002 Oakland A’s General Manager turned the world of baseball upside down by applying “SaberMetrics” to the squad selection process. For those who’ve yet to see Moneyball, it’s the true story of how Billy Beane, (played by Brad Pitt in the movie), transformed “average” players and “benchwarmers” into what became one of the most…
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How Do You Pay Your Internet Sales Manager?
Dealer: “I want to give the Sales Managers at my dealership a new pay plan.” Me: “Why?” Dealer: “Because I want to help motivate them to close more deals and sell more cars.” Me: “And you believe you can accomplish this with a new pay plan?” Dealer: “Yes.” Me: ‘Why do you believe that?”
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Here Comes Everybody – The Pending Death of Automotive SEO
Not all that long ago it wasn’t difficult to have your dealership ranking well on search engines. Few dealers were doing any search engine marketing. Those who did, easily found the top of the page. Today the SEO and PPC “experts” seem to outnumber car dealers. The days of being able to just write a…