AI Is Rewriting Automotive Marketing. I’m Your Guide.

I help CDJR dealers stop renting visibility and start owning their traffic. Practical frameworks. Real examples. No vendor fluff.

Actionable strategies dealers can deploy this week.

The Metro Stores Are Losing Their Biggest Advantage (And Don’t See It Yet)

Generative Search is quietly eroding the built-in advantage metro stores have enjoyed for years. It no longer cares who buys the most traffic. It cares…

View All Posts →

Why Listen To Me?

I’m not just another agency guy. I’ve sat in your chair.

While running CDJR stores in Western Canada, I founded n49 Labs in 2007 as the digital engine behind my own marketing experiments (like Rig Ready RAM). What worked for me became a framework for independent dealers who want to own their visibility instead of renting it. That same system now helps single-rooftop Canadian dealers compete in Generative Search by building authority AI can’t automate.

Everything here is built for your reality: thin bench, tight budgets, and the constant risk of getting buried under larger dealers in search.
You’re already seeing it: a customer in your town searches for a black Megacab from your lot, and AI hands them an out-of-town store instead of you.
What I share here comes out of that exact fight, with simple steps a single-rooftop store can use to plant their flag in those AI results and stay there.

Stop playing defense against the metro dealers circling your market. Drop your store into the search results their customers see.

Take the Fight to Them →