I was late to the party with facebook advertising. In my opinion and experience as an FCA Dealer, facebook was NOT a direct response marketing platform. In fact, it seemed like a monumental waste of time.
That changed for me in October 2015 when I decided to make a fb post regarding a factory recall of the Ram 1500…
Any dealer not using videos today will have a difficult time catching those who are… (Seriously, what are you waiting for?)
Here’s another example of what can be done with an iPhone and a couple sales guys. Total production time (including upload to Facebook) 15 minutes.
Total cost of this video production was zero.
If you’re a Dodge Dealer and don’t know what “Custom Audiences” are or you’ve heard about them and were wondering how they can actually help your store sell more rides, this short video will answer a lot of questions.
Imagine having a list of all Ram owners within one hundred miles of your dealership the day FCA announces zero percent financing for 84 months or 25% off MSRP on 2016 models.
Not just a list of the Ram owners in your data base.
ALL RAM OWNERS.
Watch the video and find out how we did that at n49Labs.
Visit the Facebook Post.
Who ever said you can’t sell cars on Facebook should have a look at some of the HUNDREDS of Shares, Likes, and Comments on the post below.
Yep, Social Media is Messy.
And for me, it’s now also THE NUMBER ONE source of DELIVERIES at my Dodge dealership.
(I’m not talking about views, engagement, clicks, eyeballs, or leads.) DOWN THE ROAD.
If you’d like to know how we’re doing it, let me know and I’ll tell you. (I’ll show you)